This document defines specific βskillsβ for each marketing agent - reusable capabilities that can be invoked for common tasks. Skills are designed to work independently or as part of multi-agent workflows.
platform-recommendationsPurpose: Recommend optimal platforms for a campaign or content Inputs: Target audience, content type, campaign objectives, budget Outputs: Platform recommendations with rationale, specs, and best practices
Usage:
@communication-strategist use skill:platform-recommendations
- Audience: Gen Z, 18-24
- Content: Product launch video
- Objective: Awareness and engagement
- Budget: $50K
media-strategyPurpose: Develop comprehensive media strategy and channel mix Inputs: Campaign brief, audience, objectives, budget, timeline Outputs: Media plan with channel allocation, timing, budget breakdown
Usage:
@communication-strategist use skill:media-strategy
- Campaign: New product launch
- Audience: Millennials, urban, tech-savvy
- Objective: Drive 10K pre-orders
- Budget: $200K
- Timeline: 8 weeks
trend-analysisPurpose: Analyze current trends on specific platforms or channels Inputs: Platform(s), industry/category, time period Outputs: Trend report with content formats, themes, and opportunities
Usage:
@communication-strategist use skill:trend-analysis
- Platforms: TikTok, Instagram Reels
- Category: Fitness and wellness
- Period: Last 30 days
channel-specsPurpose: Provide technical specifications for platform/channel content Inputs: Platform(s), content format Outputs: Detailed specs (dimensions, file sizes, best practices)
Usage:
@communication-strategist use skill:channel-specs
- Platform: LinkedIn, Instagram, TikTok
- Format: Video ad
brand-positioningPurpose: Develop brand positioning strategy and statement Inputs: Company/product info, competitive landscape, target audience Outputs: Positioning statement, differentiation strategy, competitive matrix
Usage:
@brand-strategist use skill:brand-positioning
- Company: Sustainable fashion startup
- Competitors: Patagonia, Everlane, Reformation
- Target: Conscious millennials
messaging-frameworkPurpose: Create comprehensive messaging architecture Inputs: Brand positioning, audience personas, objectives Outputs: Messaging house with hierarchy, pillars, proof points
Usage:
@brand-strategist use skill:messaging-framework
- Brand: B2B SaaS platform
- Positioning: AI-powered marketing automation
- Audiences: CMOs, Marketing Directors, Marketing Ops
brand-voicePurpose: Define brand voice and tone guidelines Inputs: Brand personality, values, audience, competitive context Outputs: Voice definition, tone spectrum, writing examples
Usage:
@brand-strategist use skill:brand-voice
- Personality: Bold, innovative, approachable
- Values: Transparency, sustainability, inclusivity
- Audience: Gen Z consumers
brand-auditPurpose: Audit content or campaign for brand consistency Inputs: Content/campaign materials to review, brand guidelines Outputs: Consistency report with recommendations
Usage:
@brand-strategist use skill:brand-audit
- Materials: [Campaign creative, copy deck, social content]
- Focus: Voice, messaging, visual alignment
performance-analysisPurpose: Analyze marketing performance and identify opportunities Inputs: Campaign/channel data, time period, KPIs Outputs: Performance report with insights and recommendations
Usage:
@data-strategist use skill:performance-analysis
- Campaign: Q4 Holiday Campaign
- Period: Oct 1 - Dec 31
- Channels: Paid social, email, search
- KPIs: ROAS, conversion rate, CAC
measurement-frameworkPurpose: Design measurement strategy and KPI framework Inputs: Campaign objectives, available data sources, success criteria Outputs: KPI framework, measurement plan, dashboard requirements
Usage:
@data-strategist use skill:measurement-framework
- Campaign: Brand awareness initiative
- Objective: Increase unaided awareness 15%
- Channels: TV, OOH, social, digital
- Duration: 12 weeks
audience-segmentationPurpose: Analyze and segment audiences for targeting Inputs: Customer data, behavioral data, campaign objectives Outputs: Segment definitions, size, characteristics, recommendations
Usage:
@data-strategist use skill:audience-segmentation
- Data source: CRM, website analytics, purchase history
- Objective: Identify high-value segments for retention
test-designPurpose: Design A/B or multivariate test strategy Inputs: Hypothesis, variables to test, success metrics, sample size Outputs: Test plan, methodology, duration, success criteria
Usage:
@data-strategist use skill:test-design
- Hypothesis: CTA button color affects click-through rate
- Variables: Blue vs. Green vs. Orange
- Metric: CTR
- Traffic: 50K visitors/week
attribution-modelPurpose: Build attribution model for multi-channel campaigns Inputs: Channel data, conversion paths, business objectives Outputs: Attribution model recommendation, implementation plan
Usage:
@data-strategist use skill:attribution-model
- Channels: Paid search, paid social, display, email, organic
- Conversion path: Typically 3-5 touchpoints
- Goal: Optimize budget allocation
campaign-conceptsPurpose: Develop creative campaign concepts with headlines and copy Inputs: Brief, brand positioning, audience, objectives Outputs: 3-5 campaign concepts with headlines, taglines, supporting copy
Usage:
@copywriter use skill:campaign-concepts
- Brief: Sustainable sneaker launch
- Positioning: Performance meets planet
- Audience: Active, eco-conscious Gen Z/Millennials
- Tone: Bold, authentic, optimistic
social-contentPurpose: Create social media copy for multiple platforms Inputs: Campaign/topic, platforms, quantity, brand voice Outputs: Platform-optimized posts with copy and hashtag recommendations
Usage:
@copywriter use skill:social-content
- Topic: New product announcement
- Platforms: Instagram, LinkedIn, Twitter
- Quantity: 5 posts per platform
- Voice: Professional yet approachable
email-sequencePurpose: Write email marketing sequence or campaign Inputs: Campaign objective, audience, sequence type, brand voice Outputs: Email series with subject lines, body copy, CTAs
Usage:
@copywriter use skill:email-sequence
- Type: Welcome series for new subscribers
- Length: 5 emails over 2 weeks
- Objective: Drive first purchase
- Offers: 10% discount, free shipping
landing-page-copyPurpose: Write conversion-focused landing page copy Inputs: Offer/product, audience, conversion goal, key benefits Outputs: Landing page structure with headlines, body copy, CTAs
Usage:
@copywriter use skill:landing-page-copy
- Offer: Free trial of SaaS platform
- Audience: Marketing managers at SMBs
- Benefits: Save 10 hours/week, increase ROI 30%
- Goal: Trial sign-ups
script-writingPurpose: Write video or audio scripts Inputs: Format (video/radio/podcast), duration, message, tone Outputs: Script with timing, voiceover, and scene descriptions
Usage:
@copywriter use skill:script-writing
- Format: Social video (Instagram Reels, TikTok)
- Duration: 30 seconds
- Message: Product demo with testimonial
- Tone: Energetic, authentic
visual-conceptsPurpose: Develop visual concepts for campaigns or content Inputs: Brief, brand guidelines, audience, message Outputs: 2-3 visual concepts with mood boards and rationale
Usage:
@art-director use skill:visual-concepts
- Campaign: Premium skincare launch
- Audience: Affluent women 35-50
- Message: Science-backed luxury
- Brand: Minimalist, sophisticated
mood-boardPurpose: Create mood board for visual direction Inputs: Project description, desired mood/feeling, references Outputs: Curated mood board with images, colors, typography, references
Usage:
@art-director use skill:mood-board
- Project: Tech startup rebrand
- Mood: Innovative, trustworthy, human-centered
- Industry: Fintech
design-systemPurpose: Develop design system or visual guidelines Inputs: Brand identity, use cases, platforms/applications Outputs: Design system with typography, colors, layouts, components
Usage:
@art-director use skill:design-system
- Brand: [Brand name]
- Applications: Website, social media, email, presentations
- Style: Modern, clean, accessible
photoshoot-conceptPurpose: Art direct photoshoot concept and shot list Inputs: Campaign brief, desired mood, assets needed Outputs: Shoot concept, shot list, styling direction, location ideas
Usage:
@art-director use skill:photoshoot-concept
- Campaign: Summer collection launch
- Mood: Bright, energetic, outdoorsy
- Assets needed: Hero images, lifestyle shots, product details
- Budget: Mid-range
meeting-coordinationPurpose: Schedule and organize meetings with agendas Inputs: Meeting type, stakeholders, objectives, materials needed Outputs: Meeting invite, agenda, prep materials list
Usage:
@account-manager use skill:meeting-coordination
- Type: Creative presentation
- Stakeholders: Client CMO, Marketing Director, our team
- Objective: Present Q1 campaign concepts for approval
- Duration: 60 minutes
project-timelinePurpose: Create project timeline and milestone plan Inputs: Project scope, deliverables, deadline, dependencies Outputs: Gantt chart or timeline with milestones and owners
Usage:
@account-manager use skill:project-timeline
- Project: Website redesign
- Key deliverables: Strategy, design, development, launch
- Deadline: 12 weeks from kickoff
- Team: 6 people across departments
status-reportPurpose: Generate project or account status report Inputs: Project/account name, reporting period, progress, issues Outputs: Status report with progress, risks, next steps
Usage:
@account-manager use skill:status-report
- Account: [Client name]
- Period: January 2026
- Projects: 3 active campaigns
- Format: Executive summary + detailed update
client-communicationPurpose: Draft client-facing communication Inputs: Communication type, context, key messages, tone Outputs: Draft email or message
Usage:
@account-manager use skill:client-communication
- Type: Timeline delay notification
- Context: Production issue causing 1-week delay
- Tone: Professional, transparent, solutions-focused
cost-estimatePurpose: Generate production cost estimate Inputs: Project specs, deliverables, quality tier, timeline Outputs: Itemized estimate with ranges and recommendations
Usage:
@production-manager use skill:cost-estimate
- Project: 30-second commercial production
- Deliverables: Filmed content + editing + color + sound
- Quality: High-end
- Timeline: 4 weeks
vendor-recommendationsPurpose: Recommend vendors for production needs Inputs: Production type, location, budget range, requirements Outputs: 3-5 vendor recommendations with pros/cons/pricing
Usage:
@production-manager use skill:vendor-recommendations
- Type: Print production for 10,000 brochures
- Specs: 8.5x11, full color, matte finish
- Location: West Coast (shipping to SF)
- Budget: $3-5K
production-timelinePurpose: Create detailed production schedule Inputs: Project scope, milestones, dependencies, deadline Outputs: Production timeline with tasks, owners, dates
Usage:
@production-manager use skill:production-timeline
- Project: Product packaging design and production
- Phases: Design, prototyping, approval, printing, delivery
- Deadline: Product launch in 8 weeks
technical-specsPurpose: Define technical specifications for deliverables Inputs: Deliverable type, intended use, platform/medium Outputs: Complete technical specifications document
Usage:
@production-manager use skill:technical-specs
- Deliverable: Social media video ads
- Platforms: Instagram Stories, Facebook Feed, YouTube
- Specifications needed: Resolution, format, file size, duration
pitch-deckPurpose: Create comprehensive pitch deck Inputs: Purpose, audience, key messages, data/assets Outputs: Structured pitch deck with narrative and slides
Usage:
@presentation-builder use skill:pitch-deck
- Purpose: New business pitch
- Prospect: [Company name] - B2B SaaS
- Objective: Win $500K annual retainer
- Focus: Our strategy expertise + case studies
results-presentationPurpose: Build campaign results or performance presentation Inputs: Campaign data, metrics, insights, audience Outputs: Visual presentation with data storytelling
Usage:
@presentation-builder use skill:results-presentation
- Campaign: Q4 Holiday Campaign
- Metrics: Sales, traffic, engagement, ROI
- Audience: Client executive team
- Format: Quarterly business review
data-visualizationPurpose: Transform data into compelling visual slides Inputs: Raw data, key insights, story angle Outputs: Visualized data with charts, graphs, infographics
Usage:
@presentation-builder use skill:data-visualization
- Data: Customer survey results (500 responses)
- Insights: 3 key findings about brand perception
- Style: Clean, modern, brand-aligned
presentation-templatePurpose: Create reusable presentation template system Inputs: Brand guidelines, use cases, slide types needed Outputs: Master template with layouts and style guide
Usage:
@presentation-builder use skill:presentation-template
- Use cases: Client presentations, internal updates, sales decks
- Brand: [Company name]
- Platform: Google Slides
case-studyPurpose: Write comprehensive campaign case study Inputs: Campaign details, challenge, strategy, results, assets Outputs: Structured case study with narrative and supporting materials
Usage:
@awards-agent use skill:case-study
- Campaign: [Campaign name]
- Challenge: Low brand awareness in new market
- Strategy: Influencer + experiential approach
- Results: 200% awareness lift, 50K earned media impressions
awards-strategyPurpose: Develop awards submission strategy Inputs: Campaign/work, budget, objectives, timeline Outputs: Prioritized awards list with categories and deadlines
Usage:
@awards-agent use skill:awards-strategy
- Work: Integrated cause marketing campaign
- Budget: $5K for entry fees
- Objective: Industry recognition + PR
- Timeline: Next 6 months
entry-writingPurpose: Write awards entry for specific show/category Inputs: Award show, category, work, judging criteria, word limit Outputs: Complete entry with all required components
Usage:
@awards-agent use skill:entry-writing
- Award: Cannes Lions
- Category: Creative Effectiveness
- Campaign: [Campaign name]
- Word limit: 500 words
- Supporting: Video case study, creative samples
awards-calendarPurpose: Create comprehensive awards calendar Inputs: Year, priority shows, budget Outputs: Calendar with deadlines, fees, category recommendations
Usage:
@awards-agent use skill:awards-calendar
- Year: 2026
- Priority: Cannes, Effies, One Show, Webbys, Clios
- Budget: $15K annual
brand-discoveryPurpose: Comprehensive research and audit of a brandβs digital presence, positioning, and competitive landscape Inputs: Company website/URL, industry context, specific focus areas (optional) Outputs: Brand Discovery Brief with website analysis, positioning assessment, founder backgrounds, and key insights
Usage:
@research-analyst use skill:brand-discovery
- URL: https://example.com
- Industry: SaaS / AI / Consumer goods / etc.
- Focus: Overall brand positioning and messaging
social-auditPurpose: Analyze a brandβs social media presence across all major platforms Inputs: Brand name, social handles (if known), platforms to analyze Outputs: Social Media Audit Report with follower data, content strategy analysis, engagement patterns, and recommendations
Usage:
@research-analyst use skill:social-audit
- Brand: [Company name]
- Platforms: Instagram, LinkedIn, Twitter/X, TikTok, Facebook, YouTube
- Handles: @example (if known)
competitive-landscapePurpose: Map competitors and analyze positioning differences Inputs: Company/brand, known competitors (optional), industry Outputs: Competitive Landscape Map with positioning matrix, differentiation opportunities, and share of voice analysis
Usage:
@research-analyst use skill:competitive-landscape
- Brand: [Company name]
- Industry: [Industry]
- Known competitors: [List if available]
founder-researchPurpose: Research founder/leadership backgrounds and stories Inputs: Company name, founder names (if known) Outputs: Founder Profile Summary with career history, achievements, philosophy, and potential story angles
Usage:
@research-analyst use skill:founder-research
- Company: [Company name]
- Founders: [Names if known]
intelligence-briefPurpose: Create comprehensive pre-pitch or new client intelligence package Inputs: Company URL, pitch/meeting context, specific questions to answer Outputs: Full Intelligence Brief combining brand discovery, social audit, competitive analysis, and opportunity identification
Usage:
@research-analyst use skill:intelligence-brief
- URL: https://example.com
- Context: New business pitch / Onboarding new client
- Key questions: What makes them unique? Who are they competing with?
content-creation-workflowPurpose: End-to-end content creation from research to publication Agents: Data Strategist β Brand Strategist β Copywriter β Art Director β Communication Strategist Inputs: Topic, format, target audience, distribution channels Outputs: Complete content package ready for distribution
Usage:
@orchestrate skill:content-creation-workflow
- Topic: The future of AI in marketing
- Format: Long-form blog post (1500 words) + social snippets
- Audience: Marketing professionals
- Distribution: Blog, LinkedIn, email newsletter
campaign-development-workflowPurpose: Full campaign development from strategy through execution planning Agents: Brand Strategist β Communication Strategist β Copywriter β Art Director β Production Manager β Account Manager β Data Strategist Inputs: Campaign brief, objectives, budget, timeline Outputs: Complete campaign plan ready for execution
Usage:
@orchestrate skill:campaign-development-workflow
- Objective: Launch new product line
- Audience: Women 25-40, urban, health-conscious
- Budget: $250K
- Timeline: 12 weeks
- Channels: Social, influencer, experiential, PR
performance-review-workflowPurpose: Comprehensive campaign analysis and client presentation Agents: Data Strategist β Brand Strategist β Communication Strategist β Presentation Builder β Account Manager Inputs: Campaign data, time period, stakeholder audience Outputs: Insights report + presentation + recommendations
Usage:
@orchestrate skill:performance-review-workflow
- Campaign: Spring 2026 Product Launch
- Period: March 1 - May 31
- Audience: Client CMO + executive team
- Format: Quarterly business review
pitch-development-workflowPurpose: New business pitch development Agents: Brand Strategist β Communication Strategist β Data Strategist β Copywriter β Presentation Builder β Account Manager Inputs: Prospect info, RFP/brief, pitch date Outputs: Complete pitch deck + supporting materials + presentation plan
Usage:
@orchestrate skill:pitch-development-workflow
- Prospect: [Company name] - D2C beauty brand
- Challenge: Enter Gen Z market
- Budget: $750K annual
- Pitch date: 3 weeks
awards-submission-workflowPurpose: Complete awards submission from strategy to entry Agents: Awards Agent β Data Strategist β Copywriter β Presentation Builder β Account Manager Inputs: Campaign to submit, target awards, deadline Outputs: Complete award entries with all materials
Usage:
@orchestrate skill:awards-submission-workflow
- Campaign: [Campaign name]
- Awards: Cannes Lions (3 categories), Effies (2 categories)
- Deadline: 4 weeks
- Budget: $7K
brand-audit-workflowPurpose: Comprehensive brand and digital presence audit for new clients or prospects Agents: Research Analyst β Brand Strategist β Communication Strategist β Data Strategist β Presentation Builder Inputs: Company URL, industry context, audit scope Outputs: Complete Brand Audit Package with discovery brief, positioning analysis, social audit, competitive landscape, and recommendations presentation
Usage:
@orchestrate skill:brand-audit-workflow
- URL: https://example.com
- Industry: [Industry]
- Scope: Full audit / Social only / Competitive focus
- Purpose: New client onboarding / Pitch preparation / Quarterly review
Workflow Stages:
@[agent-name] use skill:[skill-name]
[Input parameters]
@orchestrate skill:[workflow-name]
[Input parameters]
First: @brand-strategist use skill:messaging-framework
Then: @copywriter use skill:campaign-concepts (using messaging framework output)
Then: @art-director use skill:visual-concepts (using campaign concepts)
newsletter-fetch-and-curatePurpose: Automated weekly AI news gathering, curation, and newsletter production Agents: Research Analyst β Copywriter Inputs: Client name, week date, focus topics (optional) Outputs:
Usage:
@orchestrate skill:newsletter-fetch-and-curate
- Client: U&AI
- Week: February 8, 2026
- Focus: General AI updates (or specific topic like "agents", "enterprise AI")
Workflow Steps:
/Workflows/Newsletter/sources.json for registered sources/Workflows/Newsletter/content-log.json/Outputs/Clients/[Client]/Brand/brand-voice.md/Outputs/Clients/[Client]/Newsletters/[Year]/[Month]/Schedule: Saturday fetch β Monday send ready
Configuration Files:
/Workflows/Newsletter/sources.json β Registered podcast/newsletter sources/Workflows/Newsletter/content-log.json β Track whatβs been pulled and when/Workflows/Newsletter/templates/ β Newsletter templates (Markdown + HTML)/Outputs/Clients/[ClientName]/Brand/brand-voice.md β Client voice guidelinesOutput Location:
/Outputs/Clients/[ClientName]/Newsletters/[Year]/[Month]/[Date]-weekly-digest.md and .html
strategic-brand-auditPurpose: Comprehensive brand positioning, messaging, and digital presence audit Agents: Research Analyst β Brand Strategist β Communication Strategist Inputs: Company URL, industry, audit scope (full/social-only/competitive-focus) Outputs: Professional HTML report with:
Usage:
@orchestrate skill:strategic-brand-audit
- URL: https://uandai.co
- Industry: AI visibility / GEO services
- Scope: Full audit
- Purpose: New client onboarding
Workflow Steps:
Output Format: HTML report styled like a professional consulting document
Output Location: /Outputs/Clients/[Client]/Reports/[Client]-Strategic-Audit.html
competitive-landscapePurpose: Map competitors, analyze positioning, identify differentiation opportunities Agents: Research Analyst β Brand Strategist Inputs: Company name, industry, known competitors (optional) Outputs: Professional HTML report with:
Usage:
@orchestrate skill:competitive-landscape
- Company: U&AI
- Industry: AI visibility / GEO / AEO
- Known competitors: Profound, WebFX, First Page Sage (optional)
Workflow Steps:
Output Format: HTML report with professional styling, competitor comparison tables
Output Location: /Outputs/Clients/[Client]/Reports/competitive-landscape.html
transcript-to-meeting-notesPurpose: Parse meeting transcripts and extract actionable summaries Agents: Research Analyst Inputs: Raw transcript text, meeting type (weekly-sync, kickoff, strategy, etc.) Outputs: Structured meeting summary with:
Usage:
@research-analyst use skill:transcript-to-meeting-notes
- Transcript: [paste raw transcript]
- Type: weekly-sync
- Client: U&AI
Auto-Integration: When transcript is dropped, automatically:
/Outputs/Clients/[Client]/Tracker/meeting-notes.jsonnewsletter-contentPurpose: Write newsletter content with brand voice application Inputs: Research/source material, client brand voice, newsletter type Outputs: Complete newsletter copy with headlines, summaries, implications, and outlook
Usage:
@copywriter use skill:newsletter-content
- Client: U&AI
- Source material: [Research output]
- Type: Weekly AI digest
- Sections: Headlines, Deep dive, Quick hits, Outlook
Last Updated: February 3, 2026