curious-and-creative

Marketing Team - Curious & Creative

A comprehensive marketing team structure with specialized AI agents organized by department. This system enables sophisticated multi-agent orchestration for complex marketing workflows.

Team Structure

📊 Strategy Department

• Communication Strategist - Platform specialist understanding specs, trends, and channel strategies (OOH, digital, social, TV, radio, audio, email)
• Brand Strategist - Brand positioning expert, messaging, and what the brand stands for
• Data Strategist - Data analysis and insights specialist

🎨 Creative Department

• Copywriter - Creative writing for all marketing materials
• Art Director - Visual design and creative direction

📋 Administration Department

• Account Manager - Meeting coordination, client relations, billing, and administrative operations

🎬 Production Department

• Production Manager - Logistics coordination, cost management, and production oversight

⭐ Specialized Agents

• Presentation Builder - Creates compelling presentations and decks
• Awards Agent - Handles award submissions, case study drafting, and recognition programs

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🎯 How to Use This System

Quick Start

1. Single-Agent Tasks: Consult ROUTING-RULES.md to identify which agent to engage
2. Multi-Agent Workflows: Use pre-built orchestrations in AGENT-SKILLS.md
3. Agent Details: Review individual agent files in department folders for specific capabilities

Key Documents

ROUTING-RULES.md - Agent Delegation Guide

Comprehensive routing rules that define:

• When to delegate to each agent (trigger keywords, request types)
• Single-agent vs. multi-agent decision logic
• Handoff protocols between agents
• Special routing scenarios (urgent, budget-sensitive, client-facing)
• Decision tree for complex requests

Use this when: You need to determine which agent(s) should handle a request

AGENT-SKILLS.md - Reusable Capabilities

Specific skills for each agent including:

• Individual agent skills (40+ pre-defined capabilities)
• Multi-agent workflow orchestrations
• Usage syntax and examples
• Input/output specifications

Use this when: You want to invoke specific capabilities or chain multiple agents together

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🔄 Common Workflows

Content Creation

Agents: Data Strategist → Brand Strategist → Copywriter → Art Director → Communication Strategist

Example: “Research AI trends and create a blog post with supporting graphics”

Campaign Development

Agents: Brand Strategist → Communication Strategist → Copywriter → Art Director → Production Manager → Data Strategist

Example: “Develop an integrated campaign to launch our new product line”

Performance Analysis & Reporting

Agents: Data Strategist → Communication Strategist → Brand Strategist → Presentation Builder → Account Manager

Example: “Analyze Q4 campaign performance and create executive presentation”

Pitch/Proposal Creation

Agents: Brand Strategist → Communication Strategist → Data Strategist → Copywriter → Presentation Builder

Example: “Create a new business pitch for [prospect company]”

Awards Submission

Agents: Data Strategist → Awards Agent → Copywriter → Presentation Builder → Account Manager

Example: “Submit our sustainability campaign to Cannes Lions”

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📁 Directory Structure

Curious & Creative/
├── README.md (this file)
├── ROUTING-RULES.md (agent delegation guide)
├── AGENT-SKILLS.md (reusable capabilities)
├── Strategy/
│   ├── communication-strategist.md
│   ├── brand-strategist.md
│   └── data-strategist.md
├── Creative/
│   ├── copywriter.md
│   └── art-director.md
├── Administration/
│   └── account-manager.md
├── Production/
│   └── production-manager.md
└── Specialized/
    ├── presentation-builder.md
    └── awards-agent.md

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💡 Best Practices

1. Start with Routing Rules: Always consult ROUTING-RULES.md first to identify the right agent(s)
2. Use Skills for Common Tasks: Leverage pre-built skills in AGENT-SKILLS.md for efficiency
3. Consider Handoffs: Most requests need 2-3 agents working in sequence
4. Include Account Manager: For client-facing work, always loop in Account Manager
5. Measure Everything: Engage Data Strategist early to define success metrics
6. Brand Alignment First: For new initiatives, start with Brand Strategist
7. Document as You Go: Use Awards Agent to capture campaign stories in real-time

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🚀 Quick Reference

Need	Primary Agent	Supporting Agents
Platform strategy	Communication Strategist	Data Strategist
Brand positioning	Brand Strategist	Communication Strategist
Performance analysis	Data Strategist	-
Written content	Copywriter	Brand Strategist
Visual content	Art Director	Brand Strategist
Client meetings	Account Manager	Relevant specialists
Production quotes	Production Manager	Art Director
Presentations	Presentation Builder	Data Strategist
Case studies	Awards Agent	Data Strategist, Copywriter
Full campaigns	All agents	Account Manager (coordinator)

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📞 Getting Help

Each agent file contains:

• Detailed role overview and expertise
• Specific use cases and trigger scenarios
• Example prompts for common requests
• Skills and capabilities breakdown

For complex requests involving multiple agents, refer to the Multi-Agent Workflow section in ROUTING-RULES.md.

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Created: January 2026 Last Updated: January 2026